Website Terms and Conditions of Use
Last reviewed: August 2026
These Website Terms and Conditions of Use (“Terms”) explain how the Active Heart Health website and digital resources made available through it may be used, and how our content should be understood. Please read them carefully.
By accessing or using this website, or downloading or using a digital resource made available through it, you agree to these Terms. If you do not agree, please do not use the website or its downloadable resources.
These Terms should be read together with our Privacy Policy, Cookie Policy, Affiliate Disclosure and Disclaimers. Those documents provide important information about how this website operates, how we handle personal data, and how our health and product-related content should be understood.
1. About us
www.activehearthealth.com is a website operated by Active Heart Health Ltd, a company registered in England and Wales under company number 12374292. Our registered office address is 2 Exeter Street, Cottingham, East Riding of Yorkshire, England, HU16 4LU. You can contact us at contact@activehearthealth.com.
The website provides general health education content and information about consumer health products. We do not provide medical services, medical care or personalised medical advice.
2. Nature and scope of this website
These Terms apply to your use of this website and to digital resources made available by Active Heart Health through the website, unless separate terms are stated.
The website and its downloadable resources provide general health education and information about consumer health products.
We may make educational resources, such as guides, checklists and logs, available to download free of charge. Unless otherwise stated, these resources are provided for personal, non-commercial use and are subject to these Terms.
Visitors may also choose to subscribe to email communications from Active Heart Health. Our Privacy Policy explains how we collect and use personal data when you request a digital resource or subscribe to our emails.
We may offer products or services for purchase through the website. Separate terms may apply to purchases or other transactions.
3. Geographic scope
This website and its digital resources are accessible from many countries. Unless otherwise stated, they are developed primarily for users in the United Kingdom and the European Union.
The website may be accessed from other countries, but it is not specifically developed for, or directed at, users outside the United Kingdom and the European Union.
Product availability, pricing, affiliate links, healthcare guidance and other information may vary between countries or may not be available or applicable in every location. Where content relates to a particular country or region, this will normally be made clear on the relevant page or resource.
We do not represent that all content, resources, products or third-party services referred to on this website are appropriate or available in every country.
4. Acceptable use
You may use this website and its digital resources only for lawful purposes and in accordance with these Terms.
You must not:
misuse the website, its content or its digital resources;
attempt to gain unauthorised access to the website, its servers, accounts, systems or related services;
interfere with, disrupt or place an unreasonable burden on the security, performance or proper operation of the website or related systems;
introduce viruses, malicious code or other material intended to damage, disrupt or gain unauthorised access to the website or another user's device or systems;
use automated means to access, extract or collect website content in a way that breaches these Terms or applicable law;
use the website or its resources in a way that is unlawful, fraudulent, misleading, harmful or abusive, or that infringes the rights of another person; or
attempt to circumvent security measures, access restrictions or other technical protections applied to the website or its resources.
We may suspend, restrict or withdraw access to the website or particular resources where we reasonably believe that these Terms have been breached or that doing so is necessary to protect the website, its users or our systems.
5. Children's use of the website and resources
This website and its digital resources are intended for adults and are not directed at children.
If you are under 18, please use the website and its resources with the involvement of a parent or guardian. Parents and guardians are encouraged to supervise children's use of online health information.
Our Privacy Policy explains how we handle personal data relating to children.
6. Intellectual property
Unless otherwise stated, the intellectual property rights in this website and its content, including text, graphics, logos, images, videos, page design and digital resources, are owned by or licensed to Active Heart Health Ltd.
You may view and use website content for your own lawful purposes. You may also download and print digital resources where we make them available for download, provided that you use them for your own personal, non-commercial purposes and comply with any additional terms stated with the resource.
Where a resource is designed to be completed by you, such as a checklist or log, you may complete it, print reasonable copies for your own personal use and share your completed copy with a healthcare professional where appropriate.
Unless we give you prior written permission, you must not:
copy, reproduce, republish, sell, license or redistribute our content or digital resources for commercial purposes;
distribute or make available blank copies of our downloadable resources to others, including by uploading them to another website, platform or service;
modify, adapt, translate or create altered versions of our content or digital resources for redistribution;
use our content, resources, name, logos or branding in a way that suggests that you created them or that we endorse, sponsor or are associated with you where this is not the case; or
remove or alter any copyright, trade mark, attribution or other proprietary notice included in our content or resources.
Nothing in these Terms transfers ownership of any intellectual property rights to you. Any rights not expressly granted under these Terms are reserved by Active Heart Health Ltd or the relevant rights holder.
Nothing in this section is intended to restrict any use of copyright material that is permitted by applicable law and cannot lawfully be excluded by contract.
7. Health information and disclaimers
The health-related information provided through this website, our digital resources and Active Heart Health email communications is provided for general educational and informational purposes only.
It is not medical advice and is not intended to replace professional medical advice, diagnosis or treatment. General health information may not be appropriate for your individual circumstances.
You should not use our content or resources to diagnose or treat a health condition, or delay seeking appropriate advice from a qualified healthcare professional. If you have questions or concerns about your health, symptoms, diagnosis or treatment, you should seek appropriate professional advice.
Use of this website, our digital resources or email communications does not create a doctor-patient, clinician-patient or other healthcare professional relationship between you and Active Heart Health Ltd.
Our Disclaimers page forms part of these Terms and explains in more detail the scope of our content, the limits of our role and how health-related information provided by Active Heart Health should be understood.
8. Affiliate links and third-party content
This website may contain links to third-party websites, including affiliate links to retailers and other external services.
If you follow an affiliate link and make a qualifying purchase, Active Heart Health may receive a commission from the third party.
Where an affiliate link takes you to a third-party retailer to purchase its products or services, any purchase you make is between you and that third party and is subject to its own terms, policies and practices.
We do not control third-party websites and are not responsible for their content, availability, security or practices. The inclusion of a link or affiliate relationship does not, by itself, mean that we endorse the third-party website, its operator or all of its content.
Where affiliate links appear, we aim to identify them clearly. Further information about our use of affiliate links is provided in our Affiliate Disclosure.
Our Privacy Policy and Cookie Policy provide further information about how affiliate links and third-party websites may involve personal data, cookies or similar technologies.
9. Cookies and tracking technologies
This website uses cookies and similar technologies for purposes including website functionality and security, remembering preferences and privacy choices, consent management and website analytics.
Some technologies that are necessary for the operation, security or consent management of the website may be used without your consent where permitted by applicable law. Where consent is required, optional cookies and similar technologies are used in accordance with the choices you make through our cookie consent tools.
You can manage, change or withdraw your choices through the Cookie settings available on the website.
Our Cookie Policy provides further information about the cookies and similar technologies used on the website, their purposes and providers, and how you can manage your choices.
Website cookie controls do not apply to technologies used to measure engagement with Active Heart Health emails. Further information about email campaign analytics is provided in our Privacy Policy.
10. Privacy and personal data
We process personal data in accordance with our Privacy Policy and applicable data protection law.
Our Privacy Policy explains what personal data we may collect when you use the website, request digital resources, subscribe to our emails, contact us or otherwise interact with Active Heart Health. It also explains how and why we use personal data, the lawful bases we rely on, how information may be shared and transferred, how long it may be retained, and the data protection rights available to you.
Where we ask you to provide personal data, additional privacy information may be provided at the relevant point of collection.
11. Accuracy and availability of content
We take reasonable care to prepare and review the information published on this website and in our digital resources. However, health guidance, product information, third-party information and other content may change over time.
We do not guarantee that all content will always be complete, current or free from errors. Where appropriate, you should check the date of publication or review and any sources or references provided.
We may update, correct, change or remove website content and free digital resources from time to time. We are not obliged to keep all previously published content or resources available indefinitely.
The health-information limitations in Section 7 also apply to this section.
12. Website availability and security
We take reasonable steps to keep the website available and operating securely. However, we do not guarantee that access will always be uninterrupted or that the website will always be free from errors, bugs or other technical problems.
Access to the website or particular features may occasionally be suspended or restricted for maintenance, updates, security reasons, technical problems or circumstances outside our reasonable control.
Although we take reasonable precautions, no website or internet-based service can be guaranteed to be completely secure or free from harmful software. You should use appropriate security measures and keep your device, browser and security software reasonably up to date when using the internet.
Nothing in this section affects our obligations relating to the security of personal data under applicable data protection law.
13. Limitation of liability
Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by our negligence, or for fraud or fraudulent misrepresentation.
If you are a consumer, nothing in these Terms affects your statutory rights.
We are responsible for loss or damage that is a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill where we are legally responsible for that loss or damage. We are not responsible for loss or damage that was not reasonably foreseeable.
We are not responsible for loss or damage resulting from your use of our content in a way that is contrary to these Terms, including using general educational information as a substitute for appropriate professional medical advice, diagnosis or treatment.
We are not responsible for the content, products, services, availability or actions of third-party websites or services that we do not control.
If you use this website or its free resources for business or commercial purposes, we are not liable, to the extent permitted by law, for loss of profit, revenue, business, opportunity, goodwill or anticipated savings, or for business interruption.
Separate terms may apply to any products or services purchased directly from Active Heart Health, and nothing in this section limits any rights or remedies that cannot lawfully be excluded under applicable consumer law.
14. Linking to this website
You may link to publicly accessible pages on this website, provided that the link:
is fair and lawful;
does not falsely suggest any association, approval, sponsorship or endorsement by Active Heart Health;
does not misrepresent our content or your relationship with us;
does not present our content in a misleading context; and
does not damage or take unfair advantage of our reputation.
You must not link directly to, embed or otherwise make available a downloadable resource in a way that bypasses any access, sign-up or other process we have put in place for that resource, unless we have given permission or made the resource freely shareable.
We may request the removal of a link that does not comply with these Terms.
15. Changes to these Terms
We may update these Terms from time to time where reasonably necessary, including to reflect changes to the website or our digital resources, changes in applicable law or regulatory guidance, security requirements, or to clarify or correct the Terms.
The latest version will be published on this page with an updated review date. Revised Terms will apply from the date they are published.
Where a change materially affects users' rights or obligations, we may take reasonable steps to bring the change to your attention where appropriate.
Changes to these Terms will not retrospectively alter rights or obligations that arose before the revised Terms took effect.
16. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales.
If you are a consumer, this choice of law does not deprive you of any mandatory rights or protections that apply to you under the law of the country where you habitually reside.
Subject to any rights available to consumers under applicable law, the courts of England and Wales will have jurisdiction in relation to disputes arising out of or in connection with these Terms or your use of the website.
If you are a consumer residing in the European Union, nothing in these Terms limits any right you may have under applicable law to bring proceedings in the courts of the EU Member State where you live.